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BCT Academy
Home
About Us
Our Courses
Digital Marketing
UI/UX Design
Data Science
Web Development with Spring Boot
Data Analysis
Front-End Development Course
Mobile Application Development with React Native
Web Development with ASP.NET Core
Backend Development with MERN Stack Course
Web Development with Django
Blog
Contact
Home
Digtal Marketing
Digital Marketing Course
Digital Marketing Course
Curriculum
12 Sections
51 Lessons
8 Weeks
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Module 1
Introduction to Digital Marketing
4
1.0
History of Marketing and Advertising
1.0
Traditional Advertising
1.0
Digital Marketing vs. Traditional Advertising
1.0
Channels & Platforms in Digital Marketing
Module 2
Digital Marketing Strategy
5
2.0
Brand and Branding
2.0
Creative and Digital Marketing Strategy
2.0
STDC Framework & Micro Moments
2.0
Digital Marketing Media Mix – Paid, Earned & Owned Media
2.0
Setting Objectives & KPI’s
Module 3
Content Marketing
5
3.0
Storytelling & Copywriting
3.0
Content Plan Development
3.0
Influencer Marketing
3.0
Trendspotting, Viral Marketing & Empowerment Marketing
3.0
Case Studies on Successful Content Marketing Strategies
Module 4
Social Media Marketing
5
4.0
Introduction to Social Media
4.0
Personal Branding on Social Media
4.0
Social Media Marketing
4.0
Social Media Management
4.0
Developing a Content Pillar and Social Media Calendar
Module 5
Design Essentials
4
5.0
Importance of Design in Digital Marketing
5.0
Identifying Good Design for Online Marketing
5.0
Using Fonts and Colors Effectively
5.0
Designing with Canva
Module 6
Email Marketing
5
6.0
Introduction to Email Marketing
6.0
AIDA Strategy for Effective Email Marketing
6.0
Building an Email Database and Lead Magnets
6.0
Email Marketing Success Metrics and Analytics
6.0
How to set up email marketing using Mailchimp
Module 7
Search Engine Optimization (SEO)
6
7.0
Introduction to Search Engine Optimization
7.0
On-page SEO Techniques
7.0
Off-page SEO Techniques
7.0
Keyword Research and Optimization
7.0
Link Building Strategies
7.0
Inbound Marketing for SEO
Module 8
Media Buying
4
8.0
Evolution of Digital Media Buying
8.0
Search and Display Advertising
8.0
Programmatic Buying with Google Adwords
8.0
Paid Social Media Advertising
Module 9
Data Analytics & Reporting
4
9.0
Introduction to Web Analytics
9.0
Using Google Analytics for Audience Insights
9.0
Measuring Success with Acquisition and Engagement Reports
9.0
Reporting Dashboards and Business Decisions
Module 10
Online Reputation Management
2
10.0
Introduction to Online Reputation Management
10.0
Effective Online Reputation Management and Crisis Management
Module 11
5
11.0
Introduction to WordPress
11.0
WordPress Basics and Installation
11.0
WordPress Themes and Customization
11.0
Creating Content in WordPress
11.0
Essential WordPress Plugins and Functionality
Module 12
Revision and Project
2
12.0
Revision
12.0
Capstone Project
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