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Digital Marketing Course

8 Weeks

Overview

This Digital Marketing Course is designed to equip participants with the knowledge and skills needed to effectively promote products or services online. This comprehensive program covers key areas such as search engine optimization (SEO), content marketing, social media marketing, email marketing, pay-per-click (PPC) advertising, and analytics. Students will learn how to develop and implement marketing strategies, optimize campaigns for various digital channels, and measure the effectiveness of their efforts using data-driven insights. Whether you’re a beginner looking to enter the field or a professional seeking to enhance your skills, this course provides the tools and techniques to excel in the fast-paced world of digital marketing.

Requirements

Basic Computer Skills: A foundational understanding of using computers, navigating the internet, and basic software applications (like word processing and spreadsheets) is essential.

Internet Access: Reliable internet access is necessary for participating in online modules, completing assignments, and accessing digital marketing tools and resources.

Internet Access: Reliable internet access is necessary for participating in online modules, completing assignments, and accessing digital marketing tools and resources.

Familiarity with Social Media Platforms: Basic knowledge of popular social media platforms (such as Facebook, Instagram, LinkedIn, and Twitter) is beneficial, as these are often central to digital marketing strategies.

A Passion for Marketing: An interest in marketing, consumer behavior, and how businesses promote their products or services online is important for staying engaged and motivated throughout the course.

Analytical Mindset: Comfort with numbers and data analysis is helpful, as digital marketing involves tracking and interpreting metrics to optimize campaigns and improve performance.

Curriculum

Module 1- Introduction to Digital Marketing

- History of Marketing and Advertising
- Traditional Advertising
- Digital Marketing vs. Traditional Advertising
- Channels & Platforms in Digital Marketing

- Brand and Branding
- Creative and Digital Marketing Strategy
- STDC Framework & Micro Moments
- Digital Marketing Media Mix - Paid, Earned & Owned Media
- Setting Objectives & KPI's

- Storytelling & Copywriting
- Content Plan Development
- Influencer Marketing
- Trendspotting, Viral Marketing & Empowerment Marketing

- Introduction to Social Media
- Personal Branding on Social Media
- Social Media Marketing
- Social Media Management
- Developing a Content Pillar and Social Media Calendar
- Social Media Guidelines
- Class Activity

- Importance of Design in Digital Marketing
- Identifying Good Design for Online Marketing
- Using Fonts and Colors Effectively
- Designing with Canva

- Introduction to Email Marketing
- AIDA Strategy for Effective Email Marketing
- Building an Email Database and Lead Magnets
- Email Marketing Success Metrics and Analytics
-How to set up email marketing using Mailchimp

- Best Practices of Digital Marketing UX
- On-site Marketing Optimization
- Evaluating Landing Pages and Forms
- Website User Experience Essentials

- Introduction to Search Engine Optimization
- On-page SEO Techniques
- Off-page SEO Techniques
- Keyword Research and Optimization
- Link Building Strategies
- Inbound Marketing for SEO

- Evolution of Digital Media Buying
- Search and Display Advertising
- Programmatic Buying with Google Adwords
- Paid Social Media Advertising

- Introduction to Web Analytics
- Using Google Analytics for Audience Insights
- Measuring Success with Acquisition and Engagement Reports
- Reporting Dashboards and Business Decisions

- Introduction to Online Reputation Management
- Effective Online Reputation Management and Crisis Management

- WordPress Basics and Installation
- WordPress Themes and Customization
- Creating Content in WordPress
- Essential WordPress Plugins and Functionality

FAQs

This course is ideal for aspiring digital marketers, small business owners, marketing professionals, freelancers, students, and anyone looking to transition into digital marketing. Whether you're a beginner or have some experience, our course is designed to meet you where you are and help you advance your skills.

Basic computer skills and familiarity with the internet are recommended. A passion for marketing and a desire to learn are key. No prior digital marketing experience is necessary, as we cover all the essentials from the ground up.

Yes, upon successfully completing the course, you will receive a recognized certificate from BCT Academy, which you can showcase to employers or clients as proof of your expertise.

₦100,000

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Featured Review

I recently completed the Digital Marketing Course at BCT Academy, and it was an incredible experience! The curriculum was comprehensive, covering everything from SEO to social media marketing, and the hands-on projects gave me real-world skills I could apply immediately. The instructors were knowledgeable and always available to answer questions, providing personalized feedback that really helped me grow. I also loved the flexibility of the online format, which allowed me to learn at my own pace.

— Sarah T., Small Business Owner